Promotional video produced by Luna Design for Vegas FAB campaign
This grand Filipino cultural extravaganza promises to showcase the very best of Filipino talent, encompassing art, music, dance, handicrafts, and Filipino-American products and services.
Introducing Vegas FAB: A Spectacular Celebration of Filipino Culture, Art, and Business
A bold project timed with the celebration of the Filipino American Heritage Month every October was broached to us in May. This was to be an event that will have three components to it: a Trade and Business Expo, a Short Film Festival and a Fashion Gala. To be able to design a symbol which encapsulates the common thread to tie in a visual language was the big challenge.
As the iconic Fabulous Las Vegas sign stands proudly in the background, Vegas FAB takes inspiration from its surroundings to create a truly unforgettable experience. This annual event will serve as the ultimate celebration for Filipino American History Month.
At Vegas FAB, the worlds of film, art, and business collide, providing endless opportunities for creativity, talent development, and fruitful partnerships. Three carefully curated events: a Trade Expo, the Las Vegas Filipino Short Film Festival and the Fashion and Awards Gala, are taking place in three adjacent venues, ensuring easy accessibility and top-notch amenities for participants.
This momentous project is a collaborative effort between four leading Filipino-led organizations in Clark County, Nevada. E Cube Solutions LLC has partnered with the Filipino American Chamber of Commerce of Greater Nevada (FACCGN), the Philippine Chamber of Commerce of Southern Nevada (PCCSN), and the Fil-Am Scholarship Foundation & Outreach Services (FASFOS). Together, they aim to promote cultural diplomacy, foster entrepreneurship, and bring Philippine culture to the forefront in Nevada.
As the work progressed, the logo and brand lives up to be an multi-tiered cultural experience as it articulates the vibrancy and hybridity of the Filipino American demonstrating the fruits of the diaspora. Vegas FAB welcomes all Filipinos, both local and international, as well as individuals from around the world, to join in this unified celebration of culture, art, and business. Don't miss out on this extraordinary event that promises a delightful experience for all.
Name search and logo studies for the event
Foam board mounted posters create presence of VEGAS FAB in events attended by event representatives.
As interpreted in Graphic Tees for brand visibility during campaigns and offsite promotions.
Set in Fabulous Las Vegas, home to 200,000 Filipino Americans, an emerging demographic amplying the Filipino culture and proud heritage.
Experience the rich tapestry of Philippine culture, history, and traditions at the inaugural Vegas FAB event.
An easy access postcard was designed to expedite the registration, order and payment processing to the different event offerings using QR codes.
Full page ads for the Philippine Times of Southern Nevada appearing bi-weekly in the run up till the end of October event.
The event ads run for two months at the Philippine Times of Southern Nevada, setting the stage for the launch and promotion of the event.
Print Ads at Philippine Times of Southern Nevada
The Sponsorship Packet
The Sponsorship booklet is an effective tool for securing sponsors. The various tiers come with different sets of amenities and benefits for the prospective sponsor.
The Vegas FAB Event Tickets
The Vegas FAB Event Ticket
The Vegas FAB Environmental Graphics: Stand Up Banners
The Vegas FAB Program Book
The Vegas FAB Program Book served as an essential event asset, encompassing an Event Directory, Gala Agenda, and Sponsor Advertisement pages, providing valuable information and souvenirs for attendees.
The Vegas FAB Website and Social Media Campaigns
The Vegas FAB website can be previewed at www.vegas-fab.com
