Who We Are
“By the time, we moved to the US, Luna Design became a key player in the design league, consistently on board as Design Consultants for CITEM and DTI’s Export Promotion activities, garnered a total of 22 design awards, and through effective design stewardship steered 10 major exporters to their Golden Shell Awards (export companies with $10 Million export sales). A steady 20% growth in revenues with an aggregate $1.2 M, was attained by the time we left in 2008. Not bad for a tiny set of tightly knit creative individuals.
With new technologies and methodologies for smart working, we have set to penetrate new marketplaces with surprisingly delightful product innovations.
With a niche operation specialized in Branding, Packaging and Digital Marketing, and a leaner and smarter team in both the Philippines and USA, that is now happening.”
-Joel
Package design is what I do best!
“I am someone who enjoys the craft of putting people and ideas together by communicating in different forms, and find this to be the optimum occasion to be educated, entertained and be engaged in a kind of mind and body exercise. I have become a very evolved person on account of my design experience, traversing different roles from visual storyteller, avid reader, culinary buff, food stylist to photographer, design diplomat, and traveller. Armed with Macs and Apple devices, technical packaging manuals, an ardent collection of objects, food and books, I retreat to my corner to fulfill the role of communicator and chief salesman, in the visual and visceral form, of varied products and services.”
-O. Enriquez
Luna Design International is a multi-disciplinary design studio based in Las Vegas, Nevada. This is a creative partnership of two individuals, Joel and Olive Enriquez, who both have effectively stewarded the design and development of products and brands for major Philippine-based export manufacturers. Moving to Las Vegas, in 2008, they seamlessly continue to provide advisory and professional services to those companies while integrating within the Las Vegas community.
In the Philippines, they have designed thousands of products from flatware to plates, chairs and small spaces, bottles and boxes, to large pavilions in international venues like Frankfurt, Dubai and of course, Manila and Singapore. Luna Design enjoys a special niche among Philippine-based food manufacturers, with an acclaimed service brand for Branding and Package Designs, being on board numerous food packaging consultancy missions for the Philippines and abroad.
Their successful collaboration with manufacturers have become top sellers and award winners in the Manila FAME Market Shows, where a great number of trendsetting products have come from.
Both capped their careers in the Philippines with several milestone projects- the design and installation of numerous Manila FAME Exhibitions, the pre-eminent National Museum, the Aquino Museum, the Barasoain Museum, Museo ng Maynila, and a host of national exhibitions and trade fairs which have garnered awards and citations from prestigious award-giving bodies in the Philippines. Included in their tow of exhibition design portfolio include the Philippine Pavilion in the Frankfurt Messe, Dubai Furniture Show, and the Aichi World Expo 2005 in Japan for graphics and branding.
They have also won numerous awards In all of the design categories that they have engaged in, and now are casting a wider net, hoping to duplicate this feat in the USA, dedicating a major part of their efforts in boosting Philippine and regional US products gain traction through effective brand and design stewardship.
Currently, evolving into the US mainstream, she has designed for a range of companies from innovative startups to Fortune 500 companies like Johnson and Johnson and Procter & Gamble and has cast a wide net in 22 countries doing work that they love to do!
About Olive
Olive is a Specialist Designer with a focus on Package Design, Brand Identity, and Print Design. She has extensive experience in building and growing brands using Package Design as an essential brand-building and communication strategy. With a strong background in the creative, functional and technical aspects of package design which includes the production of print and packaging materials from concept to print production.
Practicing in the US has given her a wide latitude to work on a range of client and product profiles, from innovative startups to Fortune 500 companies, recognizing a niche expertise, specially in the arena called Diversity and Multi-cultural branding.
Currently, she is involved with packaging for products destined for Whole Foods, niche brands, Amazon sellers and online specialty stores.
On top of that, she has served as a Technical Expert for the United Nations Food and Agriculture Organization (UN FAO) where, in collaboration with Rosa Rolle, of the FAO, designed and developed a Training Manual for the Packaging of Souvenir Products for the Caribbean and the Latin American countries. A full link to this training resource for small food processors and artisans can be accessed here.
Recognizing her roots as a Filipino American, she relishes the sight of so many of my past work occupying the main shelves of many ethnic stores. Casting a wider net has opened several opportunities to design for some of the leading branding and marketing firms with my work occupying the retail shelves of supermarket chains and niche stores. To date, she serves as Creative Director for the Value Food Innovation Program of the Design Center of the Philippines, where she stewards a team of designers and creatives in developing package designs for the export market and enhance their creative and technical capabilities in Package Design.
As a designer, she is a great optimist, generous with ideas, enjoys success stories, and loves brave starters. Honed by years of doing label and package design for food and consumer goods, with a thorough understanding of US FDA labeling compliance, and superior brand ideation and origination skills.
She will be happy to work with you and make you succeed, by design.
Because Package Design is what she does best!
About Joel
Joel joins the ranks of Filipino American leaders in amplifying the cause of Filipino American entrepreneurs. Once serving as Secretary and Member of the Chamber Board, his design business background helped elevate the “look and feel” of many events. He is known for his sophisticated, forthright manner and a disciplined sense of style.
A professional designer with the right mix of talent and discipline, he has traversed multiple leadership roles dating back to his career in the Philippines as president of several professional design organizations like Circle One, the Design Agencies Association of the Philippines, among others. Well versed in trade shows and exhibitions and retail environments, he served as Merchandise Consultant for the International Trade Show MANILA FAME for several seasons.
He has a Masters in Entrepreneurship from the Asian Institute of Management, and studied Architecture at the University of the Philippines. He also attended the International School of Hospitality for a Certificate in Convention Management and Event Planning here in Las Vegas.
Joel has served as United Nations Consultant for Export Development for UNDP (United Nations Development Program) working with name designers like Karim Raschid, Paola Navone, and other notables.
Together with his wife, Olive, they own a design studio called Luna Design International, in Las Vegas, carrying on the same tradition of creative excellence and the enduring commitment to promote design as a platform for economic development. Since setting up shop in 1996, that trendsetting creative business, then named Luna Design Partners, has been a stellar performer, driving growth for many Philippine based export companies.
Purpose is what holds him to pursue this business. Design is a mission , and leading by design is his core and motivation.