NaFFAA 25th/NEC 14th Event Branding
As a proud Las Vegas resident and Filipino American, I was honored to take on the important branding project for NaFFAA's 25th anniversary conference. Having spent years in this vibrant city, I understand the importance of effective branding in capturing the attention of audiences and creating a lasting impression.
My goal was to ensure that the branding for NaFFAA's conference portrayed the rich history and culture of the Filipino American community while also celebrating the milestones and achievements of the organization.
Through extensive research and careful consideration, I designed a logo that embodies the essence of the conference. The logo features a vibrant color palette that symbolizes the diversity and energy of the Filipino American community. The intertwining lines in the logo represent the interconnectedness of the community and the various initiatives and projects that NaFFAA has taken on over the years.
In addition to the logo, I also designed various marketing materials such as brochures, banners, and social media graphics to promote the conference. Each design element was carefully crafted to ensure consistency and cohesiveness throughout all materials.
As a designer, I understand the power of visual communication and its role in shaping perceptions and attitudes towards a brand. My hope is that the branding for NaFFAA's 25th anniversary conference will inspire and unite the Filipino American community and attract a diverse audience from across the country.
In conclusion, the branding for NaFFAA's conference was a labor of love for me as a Las Vegas resident and a Filipino American. I am confident that the branding will accurately represent the history, culture, and achievements of the Filipino American community and create a memorable experience for all attendees.
Event Branding System in Commemoration of the 25th Anniversary of NaFFAA and the 14th Staging of the NEC (National Empowerment Conference) , August 2022
The National Federation of Filipino American Associations (NaFFAA) is celebrating its 25th anniversary and therefore developing a comprehensive retrospective of its highlights from the past 25 years. The process of creating this retrospective involves several essential steps, including design and intuiting, rationalization, and re-creating.
Design and intuiting involves brainstorming and collecting all possible relevant data, documents, and other materials. The team then analyzes and evaluates the significance of each item, determining which are most relevant and essential to include in the retrospective. The team of experts must have a deep understanding of NaFFAA's mission, vision, and values to determine the most critical events and milestones to include in the history.
Next, the rationalization process involves arranging the relevant materials in chronological order, giving a clear and concise picture of NaFFAA's journey over the past 25 years. This process entails filtering, editing, and aggregating content to ensure it is appropriate for the targeted audiences. All feedback and suggestions must be taken into account, with stakeholders coming together to create a unified and consistent collective memory.
Finally, re-creating requires the team to package the retrospective in various formats, making it accessible to all audiences. They could use digital formats, exhibit displays, videos, oral histories, and other techniques to preserve and share the history of NaFFAA's notable accomplishments. This way, all future generations of NaFFAA members and the broader public can learn about the journey and triumphs of this great Filipino American association.
For a preview of the full Commemorative 25th Anniversary Brand Book, please click this link.
