Who We Are
“By the time, we moved to the US, Luna Design became a key player in the design league, consistently on board as Design Consultants for CITEM and DTI’s Export Promotion activities, garnered a total of 22 design awards, and through effective design stewardship steered 10 major exporters to their Golden Shell Awards (export companies with $10 Million export sales). A steady 20% growth in revenues with an aggregate $1.2 M, was attained by the time we left in 2008. Not bad for a tiny set of tightly knit creative individuals.
With new technologies and methodologies for smart working, we have set to penetrate new marketplaces with surprisingly delightful product innovations.
With a niche operation specialized in Branding, Packaging and Digital Marketing, and a leaner and smarter team in both the Philippines and USA, that is now happening.”
-Joel
Package design is what I do best!
“I am someone who enjoys the craft of I am someone who lives at the intersection of ideas, people, and craft — and I have never found a better way to think than to design. Over 30 years of practice has made me many things: a visual storyteller, a culinary writer, a food stylist, a design diplomat, a relentless reader, and a traveller who collects the world the way most people collect receipts. Every role fed the next. Every experience sharpened the eye.
My corner of the world is stacked with Macs, Apple devices, technical packaging manuals, an unapologetic collection of objects, cookbooks, and things that simply refuse to be thrown away — and from that corner I do what I have always done: communicate. Visually. Viscerally. Persuasively. I am, at the end of the day, the chief salesman for every product and idea I touch — and I would not have it any other way.
-Olive
Luna Design International is a multi-disciplinary design studio based in Las Vegas, Nevada. This is a creative partnership of two individuals, Joel and Olive Enriquez, who both have effectively stewarded the design and development of products and brands for major Philippine-based export manufacturers. Moving to Las Vegas, in 2008, they seamlessly continue to provide advisory and professional services to those companies while integrating within the Las Vegas community.
In the Philippines, they have designed thousands of products from flatware to plates, chairs and small spaces, bottles and boxes, to large pavilions in international venues like Frankfurt, Dubai and of course, Manila and Singapore. Luna Design enjoys a special niche among Philippine-based food manufacturers, with an acclaimed service brand for Branding and Package Designs, being on board numerous food packaging consultancy missions for the Philippines and abroad.
Their successful collaboration with manufacturers have become top sellers and award winners in the Manila FAME Market Shows, where a great number of trendsetting products have come from.
Both capped their careers in the Philippines with several milestone projects- the design and installation of numerous Manila FAME Exhibitions, the pre-eminent National Museum, the Aquino Museum, the Barasoain Museum, Museo ng Maynila, and a host of national exhibitions and trade fairs which have garnered awards and citations from prestigious award-giving bodies in the Philippines. Included in their tow of exhibition design portfolio include the Philippine Pavilion in the Frankfurt Messe, Dubai Furniture Show, and the Aichi World Expo 2005 in Japan for graphics and branding.
They have also won numerous awards In all of the design categories that they have engaged in, and now are casting a wider net, hoping to duplicate this feat in the USA, dedicating a major part of their efforts in boosting Philippine and regional US products gain traction through effective brand and design stewardship.
Currently, evolving into the US mainstream, she has designed for a range of companies from innovative startups to Fortune 500 companies like Johnson and Johnson and Procter & Gamble and has cast a wide net in 22 countries doing work that they love to do!
About Olive
"Design is not what I do. It is how I think. And after 30 years of international practice — I am still honing it."
Olivia L. Enriquez — known as Olive — is the founder and Creative Director of Luna Design International, a packaging and brand strategy studio based in Las Vegas, Nevada. Her work spans CPG food and beverage, cosmetics, wellness, personal care, and hospitality — from innovative startups to Fortune 500 companies — with retail placements in Whole Foods Market, Walmart, Target, Kroger, and specialty stores across 22 countries. She does not just make brands look good. She makes them work.
Her design foundation was built at the highest international level. A Bachelor of Fine Arts from the University of Santo Tomas in Manila led to a Tokyo apprenticeship under world-class designers — and then a formative role at Shiseido Co. Ltd., working on cosmetic and wellness packaging, the same category that remains at the core of her practice today. She later served as Senior Lecturer at the University of the Philippines from 1989 to 1992, teaching Visual Communications, Package Design, and Communication Design.
Olive's practice covers the full brand lifecycle — from naming and positioning through structural design, label architecture, FDA and CFIA compliant production, and omnichannel campaign execution. Her expertise spans packaging across food, beverage, cosmetics, wellness, and personal care; full brand identity systems; retail shelf strategy; and multi-language packaging in English, Spanish, Filipino, Arabic, Japanese, and Korean. She integrates AI tools for research, concepting, and validation while ensuring every production file is vector-precise and press-ready.
Her work extends to international development. As a Technical Expert for the United Nations Food and Agriculture Organization, she collaborated with Rosa Rolle of the FAO to design and develop a Training Manual for the Packaging of Souvenir Products for Caribbean and Latin American countries. She also served as Creative Director for the Value Food Innovation Program of the Design Center of the Philippines, stewarding a team of designers in developing export-ready package designs for the Philippine food industry.
As a Filipino American creative, Olive brings deep expertise in multicultural branding and diversity marketing. As Creative Director of the Filipino American Chamber of Commerce of Greater Nevada, she led the organization's complete rebrand and continues to direct its full omnichannel creative program. As Creative Director of the Las Vegas Filipino Short Film Festival, she shapes the festival's brand identity, storytelling, and event creative from screen to stage. As Marketing and Creative Strategy Lead for Healthy FilAm Nayon, she builds programs connecting health, culture, and community through design. Together with her husband and creative partner Joel Enriquez, she co-wrote the foundational application document that established FilipinoTown Las Vegas as a recognized cultural corridor. She is also a regular food columnist for the Philippine Times of Southern Nevada — writing about Filipino culinary heritage and the stories behind the dishes that connect community across generations.
Olive works with brands serious about growth — startups with big ideas, established companies ready to evolve, and community organizations that deserve world-class creative. She is generous with ideas, direct about strategy, and relentless about execution. Every project deserves work that performs.
"I lead with heart. But design being in my DNA is something I have honed — and continue to hone — every single day."
About Joel
Joel joins the ranks of Filipino American leaders in amplifying the cause of Filipino American entrepreneurs. As President of the Filipino American Chamber of Commerce of Greater Nevada (FACCGN), his design business background helped elevate the “look and feel” of many events. He is known for his sophisticated, forthright manner and a disciplined sense of style.
A professional designer with the right mix of talent and discipline, he has traversed multiple leadership roles dating back to his career in the Philippines as president of several professional design organizations like Circle One, the Design Agencies Association of the Philippines, among others. Well versed in trade shows and exhibitions and retail environments, he served as Merchandise Consultant for the International Trade Show MANILA FAME for several seasons.
He has a Masters in Entrepreneurship from the Asian Institute of Management, and studied Architecture at the University of the Philippines. He also attended the International School of Hospitality for a Certificate in Convention Management and Event Planning here in Las Vegas.
Joel has served as United Nations Consultant for Export Development for UNDP (United Nations Development Program) working with name designers like Karim Rashid, Paola Navone, and other notables.
Together with his wife, Olive, they own a design studio called Luna Design International, in Las Vegas, carrying on the same tradition of creative excellence and the enduring commitment to promote design as a platform for economic development. Since setting up shop in 1996, that trendsetting creative business, then named Luna Design Partners, has been a stellar performer, driving growth for many Philippine based export companies.
Purpose is what holds him to pursue this business. Design is a mission , and leading by design is his core and motivation.